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How to scope an audit, read the findings, prepare a report, and deliver it to a client. Each guide uses examples from complete Prooflin reports.
FEATURED · WEBSITE & SEO AUDITS
A website audit should answer five specific questions about the pages that carry your business goal, prove each finding, and say plainly what it didn’t check.
20 articles. Page 1 of 2.
Before you pay for a redesign or more ads, find out whether the wrong people are arriving or the right people are meeting an unclear page.
Before a homepage rewrite, find out what a stranger can and can’t answer from the first screen, then put the fixes in order before anyone writes new copy.
A site that reflows isn’t automatically usable on a phone. These are the problems that block booking, calling and finishing a form, and what fixed looks like for each.
Shared titles, copied descriptions, two H1s and a row of ‘Learn more’ links: the quiet template problems that make service pages interchangeable in search.
A brand audit can mean an afternoon with the logo files or three months of research. Here’s what each layer needs, what it can answer and what it should hand back.
Three logo concepts, five opinions and one favorite color. Judge the logo where it has to work, and agree up front what evidence decides, so preference stops running the meeting.
A logo minimum size should come from the first element to fail, measured on the visible artwork, with separate screen and print rules and a smaller version for tight spaces.
Three greens, a font nobody chose and an old logo in the shared folder. Where brand drift comes from, how to tell it from deliberate variation, and what to fix first.
The scrappy ad that beat the studio shoot usually won on clarity, not ugliness. What lo-fi winners share, where rough creative breaks, and how to spot an offer problem.
Impressions and reach top a lot of paid ads reports because they’re big. Here’s how the campaign objective decides which numbers should lead instead, and which should only support.
A good ROAS is one that clears your break-even, and break-even comes from your margin. How to work it out, adjust it for real costs and explain it to clients.
Cost per lead fell and the sales team says the leads are junk. How to agree what qualified means with them, then report recorded leads, qualified leads and customers apart.
SEE IT IN PRACTICE
The Nova Dental Studio, Aster & Co Interiors, and FitForge Gym reports are shown in full, with every finding and its evidence.
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