PRODUCT · AD CAMPAIGN AUDIT
Upload the exports, reports, or screenshots you already have, or type the figures in. You confirm each metric Prooflin reads, and the audit explains what the confirmed numbers show and what to change next.
REPORTING TO A CLIENT?Client Ad Campaign Report GeneratorFIGURES IN USD
CONFIRMED DATA · 1–30 JUNE 2026
FitForge-June-2026-USD-confirmed-metrics.csv| ID | MEASURE | ACCEPTED VALUE |
|---|---|---|
| M01 | Media spend | $4,800.00 |
| M02 | Impressions | 240,000 |
| M03 | Link clicks | 4,320 |
| M04 | Recorded lead events | 240 |
| M05 | Whole-period reach | 96,000 |
| Cost per recorded lead · $4,800.00 ÷ 240 | $20.00 | |
NOT SUPPLIEDQualified leads, memberships, and revenue
FitForge Gym · Ad Campaign Performance Audit · June
PRIVATE BY DEFAULTCPL is visible; lead value is not
The 240 recorded lead events cost $20.00 each. No count of qualified leads, trial attendance, memberships, or revenue was supplied.
Recommended response: agree what counts as a valid enquiry with the gym operator, and reconcile lead records with a customer-owned follow-up log.
There is no supported winner to scale
The data is one campaign total, with no ad-set, audience, or creative rows. Nothing identifies which part of the campaign produced the leads.
FROM FILES TO FINDINGS
Exports and screenshots rarely agree perfectly. Prooflin shows what it read, where it read it, and how sure it is, and waits for your decision on every value.
STEP 1
Add the objective, the reporting period, and the platform the data came from.
STEP 2
Each value shows its source file and a confidence level.
STEP 3
Choose between conflicting values, and add figures Prooflin could not find.
STEP 4
Generated from the confirmed values only.
OBJECTIVE AND REPORTING PERIOD
The same figures can read as strong or weak depending on what the campaign was for. Prooflin judges results against the objective you set, and only over the reporting period you set.
Change the objective for FitForge’s June data and watch what the audit would lead with.
PERIOD1–30 June 2026 · one campaign total
Campaign objective
LEADS THE ANALYSIS
Cost per recorded lead
$20.00
Recorded lead events
240
SUPPORTING
The objective is interest in a trial class or membership consultation, so the audit leads with recorded leads. Qualified leads, attendance, and memberships were not supplied, and the audit says so.
DERIVED METRICS
When an input is missing or excluded, the metrics that depend on it are left out and the report says why. Change the inputs below.
Media spend · $4,800.00
1–30 June 2026. Agency fees, taxes, and production costs are not included.
Link clicks · 4,320
Link-click events, not all clicks, unique people, or sessions.
Recorded lead events · 240
Campaign lead events. Their quality and follow-up outcomes are unverified.
Whole-period reach · 96,000
One value for the whole period. It is never summed across rows.
WHAT THE REPORT WOULD SHOW
$4,800.00 ÷ 4,320 link clicks, rounded for display.
$4,800.00 ÷ 240 recorded lead events. Not a cost per qualified lead or member.
240,000 impressions ÷ 96,000 reach. An average for the period, not each person’s frequency.
Revenue and memberships were not supplied, so the report does not estimate them.
Only June 2026 was supplied, so June is not called an improvement or a decline.
Figures in US dollars (USD).
THREE OUTPUTS
All three are generated from the same confirmed metrics. They differ in who reads them and how they are written. Either report can be exported as a PDF within your plan’s allowances; sharing the client report does not include the internal audit.
WHAT IT INCLUDES
The internal audit is diagnostic. The client report explains the same result plainly and does not hide it.
F02 · CPL is visible; lead value is not
The recorded-lead CPL is $20.00, but no count of qualified leads, trial attendance, memberships, or revenue accompanies the 240 lead events, so a cost per qualified lead cannot be calculated. Agree what counts as a valid enquiry and a qualified prospect with the gym operator, and reconcile lead records with a customer-owned follow-up log.
Enquiry volume is visible; commercial value is not
June’s 240 recorded lead events cost $20.00 each. Recorded leads do not yet tell us how many people were contactable, qualified, attended, or joined. Next, the gym manager and the analyst agree what a valid enquiry is and reconcile the follow-up outcomes.
FAQ
Data, connections, conflicting values, and outputs.
ONE DATASET, TWO REPORTS
Read both FitForge reports side by side.
START WITH LAST MONTH’S EXPORT
Upload the files you already have, confirm the numbers, and choose the audit, the client report, or both.
Your seven-day Trial starts after payment-method verification and eligibility confirmation. It does not automatically convert into a paid subscription.
ONE SPEND, THREE COST VIEWS (USD) · 1–30 JUNE
ROAS · not calculatedThree views of the same cost, not three separate budgets.
F02 · CPL is visible; lead value is not.
