Prooflin runs three kinds of audit: a Website Audit, a Design & Creative Audit, and an Ad Campaign Audit. You supply the material and context, check what Prooflin drafts, and decide how the finished report is delivered.
Services page leads with the clinic, not the treatments
EditKeepRemove
04 · REPORT
You deliver the report
FINALIZED
Nova Dental Studio — Complete Website Audit
PDFHosted Report
THREE WORKFLOWS
Choose a workflow and follow one example through it.
Select a workflow to see what you provide, what you check, and what you can deliver.
01 · YOU PROVIDE
Website URL
https://novadental.example
Pages to review
single URLsitemap.xmlpage listpages.csv
Audit type
Complete Website Audit
Goal
More appointment bookings
Audience
Local patients comparing clinics
Main action
Book an appointment
Location
Austin, TX
Context is optional. It sharpens priorities and wording, and it is never presented as measured data.
02 · YOU CHOOSE THE DEPTH AND REVIEW
Pages from sitemap.xml7 of 8 included
✓/
✓/services
✓/invisalign
✓/emergency-dentist
✓/new-patients
✓/about
✓/contact
/privacy-policyEXCLUDED
The full audit covers every page you include. Excluded pages are not audited. When it finishes, the report opens as a draft for you to edit before anything is shared.
03 · YOU RECEIVE
F-03 · ContentHIGHP1 IMMEDIATE
Services page leads with the clinic, not the treatments
Evidence: the H1 reads “Welcome to Nova Dental Studio”, and the first treatment heading is in section 3 of 6.
Recommendation: open with the treatments offered and one booking action for each group.
CSVFitForge-June-2026-USD-confirmed-metrics.csvCampaign total · 1–30 June 2026 · one row, five measures
TXTFitForge-June-2026-USD-source-record.txtMetric definitions and confirmation record
CSV, Excel, PDF, screenshots, or figures you type in
Output
Ad Campaign Audit + Client Report
Platform
Meta Ads (context only)
Objective
Trial-class or membership consultation interest
Period
1–30 June 2026
Target
Not supplied
Prooflin reads the files you upload. It does not connect to the ad account.
02 · YOU CONFIRM THE METRICS
Review Extracted Metrics
AWAITING REVIEW
Check each value Prooflin read from your files. Try the controls: nothing is generated until the metrics are confirmed.
Media spend
FitForge-June-2026-USD-confirmed-metrics.csv · column “Spend” · media spend only, 1–30 June 2026
$4,800.00
CONFIRMED
Link clicks
FitForge-June-2026-USD-confirmed-metrics.csv · column “Link clicks” · link-click events, not all clicks or sessions
4,320
NEEDS REVIEW
Recorded lead events
FitForge-June-2026-USD-confirmed-metrics.csv · column “Leads” · recorded lead events, quality unverified
240
NEEDS REVIEW
Whole-period reach
FitForge-June-2026-USD-confirmed-metrics.csv · column “Reach” · one whole-period value, never summed
96,000
CONFIRMED
Revenue
Not in the supplied files, and neither are qualified leads or memberships, so return on ad spend is not calculated.
NOT PROVIDED
Figures in US dollars (USD).
2 values need a decision before you can confirm.
03 · YOU RECEIVE TWO REPORTS
FOR YOUR TEAM · PRIVATE TO YOUR WORKSPACE
MISSING OUTCOMEFIX · PRIORITY 1F02
CPL is visible; lead value is not
Recommendation: agree what counts as a valid enquiry, and reconcile the 240 lead records with a customer-owned follow-up log before changing budgets.
NOT PROVIDED · Revenue, so return on ad spend is not calculated
FOR THE CLIENT · THE VERSION YOU SHARE
June Ad Campaign Report
June establishes a cost-and-volume baseline: 240 recorded lead events at $20.00 each. The next priority is understanding which enquiries become useful conversations.
NEXT MONTH
Agree the reporting definitions and a lead-quality review with the gym team before any test or budget change.
NOT PROVIDED · Revenue figures were not supplied for this report
Both reports use the same confirmed metrics. Ad Campaign Audit + Client Report is available from Professional and uses two full generations.
Prooflin does the analysis. You decide what is shared.
Every workflow follows the same four stages. Three of them are yours.
1
STAGE 1YOU
Add Your Inputs
Choose the workflow, then add the material it needs and a few lines of context: the goal, the audience, and anything Prooflin should know. Context is optional, but it makes findings more specific to the business.
How many pages or files one audit can include depends on the Workspace plan.
WHAT TO PREPARE
Website Audit
REQUIRED
A URL, plus a sitemap, page list, or CSV of pages for a multi-page audit
HELPFUL CONTEXT
Goal, audience, main call to action, location
Design & Creative Audit
REQUIRED
The files to review, as PNG, JPG, WebP, or PDF
HELPFUL CONTEXT
Audience, objective, where the material will be used, a specific concern
Ad Campaign Audit
REQUIRED
CSV or Excel exports, PDF reports, screenshots, or figures you type in
HELPFUL CONTEXT
Objective, reporting period, platform, the result you expected
2
STAGE 2PROOFLIN
Analyze the Available Evidence
Prooflin reads the pages it can reach and the files and figures you supplied. It drafts findings and recommendations from that evidence, and records what it could not see instead of estimating it.
It does not connect to analytics, advertising, or design accounts, and it does not supply rankings, traffic, or other figures you did not provide.
EVIDENCE RECORD · NOVA DENTAL STUDIO
READ
7 pages from sitemap.xml
Headings, copy, links, and page structure
Your goal, audience, and main action
DRAFTED
Findings with severity, priority, and confidence
Recommendations and suggested copy
A prioritized action plan
NOT PROVIDED
Booking data
Search rankings and traffic
Labeled in the report, not estimated
3
STAGE 3YOU
Review the Findings
The report opens as a draft. Read each finding with its evidence, check the facts, edit the wording, regenerate a section, or remove what does not apply. Mark it finalized when you are satisfied.
Ad campaign audits add a step before generation. You confirm each extracted metric, correct a value that was misread, or exclude one so it stays out of the report.
Nova Dental Studio — Complete Website AuditDRAFT · VERSION 2
F-03 · ContentHIGHP1 IMMEDIATE
Services page leads with the clinic, not the treatments
EditRegenerate SectionRemove
CAMPAIGN METRIC STATES
CONFIRMEDCORRECTEDEXCLUDEDNOT PROVIDED
Edited by you · not sharedMark as Finalized
4
STAGE 4YOU
Export or Publish
Choose how the finalized report reaches your client: export a PDF, or publish a hosted report they open in a browser. The formats you can use depend on the Workspace plan.
Running an audit never publishes it. A hosted report goes live only when you publish it, shows the version you published, and can be unpublished later.
Deliver Report
Export Regular PDFSTARTER+
Export White-Label PDFPROFESSIONAL+
Publish Hosted ReportPROFESSIONAL+
Publish on Your DomainAGENCY+
Status: Not publishedPublish Report
A report moves forward only when you move it.
AUDIT RUNSProoflin drafts the report
DRAFTYou check and edit it
FINALIZEDYou approve the content
EXPORTED OR PUBLISHEDYou choose how and when
INSIDE A REPORT
What each finding contains.
Every finding follows the same structure, so it can be checked and acted on. This one comes from a website audit for a dental clinic.
Nova Dental Studio · Complete Website AuditFindings
1F-05 · UI/UXHIGHP1 IMMEDIATE●●○ MEDIUM CONFIDENCE
2
Booking button is below the first screen on mobile
On a phone-width screen, the homepage shows the clinic name, a photo, and a welcome paragraph before the first Book an Appointment button. A visitor who arrives ready to book has to scroll to find it.
3EVIDENCE
Supplied URL: novadental.example/
Page captured at desktop (1366px) and phone (390px) widths
At 390px, the first booking button sits below the first screen
Main action from your context: Book an appointment
4RECOMMENDED NEXT ACTION
Add a Book an Appointment button to the mobile header, and repeat it directly after the list of treatments. Keep the label the same everywhere it appears.
5NOT PROVIDED
Mobile visit share and booking completions were not supplied. Confidence is medium because the finding rests on page captures alone, and its effect on bookings has not been measured.
1
Severity, Priority, and Confidence
Severity is how serious the issue is. Priority is when to act, from P1 Immediate to P4 Nice-to-Have. Confidence is how strongly the evidence supports the finding.
2
The Finding
A plain statement of the issue and where it occurs.
3
Evidence
The page, file, or figure the finding is based on, so you can check it before it reaches a client.
4
Recommended Next Action
What to change, written so a developer, designer, or copywriter can act on it.
5
Missing Information
What was not supplied, and what the finding therefore cannot claim.
A formatted PDF with Prooflin branding. Attach it to an email or add it to a shared folder.
Suits: clients who expect a file they can keep.
GROWTHPILOT
PROFESSIONAL AND ABOVE
White-Label PDFs
The same PDF with your Workspace logo, colors, and footer in place of Prooflin branding.
Suits: reports that go out under your own name.
prooflin.com/r/k7Qm2xN4
PROFESSIONAL AND ABOVE
Hosted Interactive Reports
An interactive report at a prooflin.com link. Add a password if you need one, and unpublish it when it is no longer needed.
Suits: clients who read in a browser and move between sections.
reports.growthpilot.example/r/k7Qm2xN4
GROWTHPILOT STUDIO
AGENCY AND ABOVE
Custom-Domain Reports
A hosted report on a domain you control, such as reports.youragency.com. The domain is used for hosted reports only, not for the Prooflin app or sign-in.
Your projects, team, and plan sit in one Workspace.
A Workspace holds the projects you audit, the people who work on them, your brand settings, and your plan. Everyone in the Workspace shares the plan’s allowances, such as monthly full generations and PDF exports.
To keep work for separate businesses apart, create another Workspace. Each one has its own plan.
WORKSPACE
GrowthPilot Studio
PROFESSIONAL PLAN
PROJECTS
Nova Dental Studio
Aster & Co Interiors
FitForge Gym
TEAM
1Owner
2Member
SHARED ALLOWANCES
Full generations12 of 30
This month
PDF exports20 of 75
This month
Hosted reports4 of 10
Active now
FAQ
Questions about the workflow
Short answers on inputs, review, delivery, and the Trial.
REPORT VISIBILITY
Who can see the report at each step?
DRAFT
Visible to
Your Workspace only
Prooflin has drafted it. Edit, regenerate, or remove findings.
✓Your teamCan see
Your clientCannot see
Anyone with the linkCannot see
For a Website Audit, a URL, plus a sitemap, page list, or CSV of pages if you want several pages reviewed. For a Design & Creative Audit, the files you want reviewed, as PNG, JPG, WebP, or PDF. For an Ad Campaign Audit, CSV or Excel exports, PDF reports, screenshots, or figures you type in. In each case, a short note on the goal and audience helps make the findings specific.
One-page previews are available for Website Audit. A preview reviews a single page, usually the homepage, and lists the main issues found there. A full audit covers every page you include, with evidence for each finding, recommendations, suggested copy, and an action plan, and it can be exported or published. A preview uses a website preview audit; a full audit uses one full generation.
Yes. After you upload campaign data, Prooflin shows each value it extracted with its source and confidence. You can confirm it, correct it, or exclude it, and add figures it could not find. When two files disagree, you choose which value to use. The report is generated only after you confirm the metrics.
Yes, from the Professional plan. Ad Campaign Audit + Client Report produces an internal audit for your team and a client-facing report from the same confirmed data. The internal audit stays private to your Workspace. Because it produces two deliverables, it uses two full generations.
Regular PDF reports are available from Starter. White-label PDFs and hosted interactive reports start with Professional. Hosted reports on your own domain start with Agency; the custom domain applies to hosted reports, not to the Prooflin app or sign-in.
Create your account and Workspace, then verify a payment method. Your seven-day Trial starts after payment-method verification and eligibility confirmation. It does not automatically convert into a paid subscription. To keep working after seven days, choose a paid plan for the Workspace.
START WITH ONE INPUT
Run your first audit on material you already have.
Start with a website URL, a creative file, or a campaign export. For Website Audit, you can begin with a one-page preview before running the full audit.
Your seven-day Trial starts after payment-method verification and eligibility confirmation. It does not automatically convert into a paid subscription.
