Ad Campaign Performance AuditPRIVATE BY DEFAULT
F02 · Outcomes
CPL is visible; lead value is not
SOLUTIONS · DIGITAL MARKETERS
Turn campaign data into your next action plan and client report.
Upload the exports and screenshots you already have and confirm the figures Prooflin reads from them. Then get an internal audit for your team, a client report, or both, written from the same confirmed numbers.
FIGURES IN US DOLLARS (USD)
01 · YOU SUPPLY
- FitForge-June-2026-USD-confirmed-metrics.csv
- FitForge-June-2026-USD-source-record.txt
- OBJECTIVE
- Trial-class or membership consultation interest
- PERIOD
- 1–30 June 2026
- WORK LOG
- Not supplied
02 · YOU CONFIRM
- Media spend (USD)$4,800.00CONFIRMED
- Link clicksLink-click events, not all clicks4,320CONFIRMED
- Recorded lead eventsQuality unverified240CONFIRMED
- Qualified leads and revenueNOT PROVIDED
- Cost per recorded lead (USD)$20.00
03 · YOU GET
Client Ad Campaign Report · FitForge GymFOR THE CLIENT
June’s 240 recorded lead events cost $4,800.00 in media spend, or $20.00 each. They do not yet show how many people were qualified, attended, or joined.
AD CAMPAIGN REPORTING
Ad campaign reports go wrong in the details.
Four problems every campaign manager has met, shown in FitForge Gym’s June data.
Click measures get swapped
IN THE DATAThe source records 4,320 link clicks, not all clicks.
IN PROOFLINThe definition stays with the figure, so a later period counting all clicks is not compared as if it were the same.
Reach gets added up
IN THE DATAReach is one whole-period value: 96,000 people.
IN PROOFLINIt is never summed across rows, and the 2.50 average exposure is not read as ad fatigue.
One month gets called a trend
IN THE DATAOnly June 2026 was supplied, with no earlier period or target.
IN PROOFLINBoth reports describe June as a baseline, not as an improvement or a decline.
Missing data gets guessed
IN THE DATAQualified leads, memberships, and revenue were not supplied.
IN PROOFLINReturn on ad spend and cost per member are not calculated, and the report says why.
ONE DATASET, TWO READERS
The same evidence, written for your team and for your client.
Choose a piece of evidence. The internal audit diagnoses it and the client report explains it. Both keep the same figures, including the weak ones.
CONFIRMED EVIDENCEM01 media spend · M04 recorded lead events · 1–30 June 2026
- $4,800.00 media spend
- 240 recorded lead events
- $20.00 per recorded lead
- Qualified leads not supplied
AD CAMPAIGN PERFORMANCE AUDITFOR YOUR TEAM · PRIVATE BY DEFAULT
F02 · Missing outcome · Fix · priority 1
CPL is visible; lead value is not
The recorded-lead CPL is $20.00, but no count of qualified leads, trial attendance, memberships, or revenue accompanies the 240 lead events. Agree what counts as a valid enquiry with the gym operator, and reconcile lead records with a customer-owned follow-up log.
CLIENT AD CAMPAIGN REPORTSHARED WITH FITFORGE GYM
What to take away
Enquiry volume is visible; commercial value is not
June’s 240 recorded lead events cost $20.00 each. Recorded leads do not yet tell us how many people were contactable, qualified, attended, or joined. The owner needs that distinction to judge value.
Both versions state 240 recorded lead events at $20.00 each, and both say lead quality is not yet known.
Highlighted figures come from the confirmed metrics and match in both versions. The internal audit and client report remain separate. Both can be exported as PDFs within your plan’s allowances; sharing the client report does not include the internal audit.
THE WORKFLOW
Six steps from export to a report you have signed off.
Nothing is written until the numbers are confirmed, and nothing is shared until you finalize.
Supply the Files and the Brief
Campaign exports, PDF reports, screenshots, or typed figures, with the objective, the reporting period, and any context.
Confirm, Correct, or Exclude
Check every metric Prooflin reads from the files before anything is written.
Resolve Conflicting Figures
When two files disagree, choose the value that counts. Derived figures follow your choice.
Choose the Output
An internal audit, a client report, or both from the same confirmed data.
Add Work-Completed Notes
Rough notes on what you did this period become their own client report section, marked as coming from you.
Review and Finalize
Edit the wording, then finalize. Nothing reaches the client until you export or publish.
OUTPUTS AND PLAN FIT
Pick the output first. The plan follows from it.
Either report on its own works on any plan. The combined output and branded or hosted delivery start with Professional.
FOR YOUR TEAM
Ad Campaign Performance Audit
Diagnosis, budget and audience findings, and recommendations. Private by default, and can be exported as a PDF.
- Full generations
- 1
- Available on
- Any plan
FOR YOUR CLIENT
Client Ad Campaign Report
Summary, KPIs, breakdowns, work completed, next steps, and data notes, in plain language.
- Full generations
- 1
- Available on
- Any plan
FOR BOTH
Ad Campaign Audit + Client Report
Both reports from the same confirmed data. The audit is for your team and the client report is for your client; either can be exported as a PDF.
- Full generations
- 2
- Available on
- From Professional
Delivering the Client Ad Campaign Report
- Regular PDFFROM STARTER
- White-label PDFFROM PROFESSIONAL
- Hosted report linkFROM PROFESSIONAL
- Hosted report on your own domainFROM AGENCY
Not Part of Prooflin
Reports are built from the data you upload, when you upload it.
- Live ad-account connections
- Automatic campaign changes
- Scheduled reports
- Automatic monthly refreshes
FAQ
Questions from digital marketers
Data, conflicts, outputs, and timing.
THE TWO AD CAMPAIGN MODULES
Diagnose with the audit. Communicate with the report.
No. Upload exports, PDF reports, or screenshots, or type figures in. Prooflin does not connect to ad platforms, change campaigns, or pull new data on its own.
Prooflin shows both values and asks you to choose one. Calculations such as cost per recorded lead follow the value you confirm.
No. The internal audit and client report remain separate. Sharing the client report does not include the internal audit. You can export either report as a PDF within your plan’s allowances.
Yes. Ad Campaign Audit + Client Report creates both from the same confirmed data, uses two full generations, and is available from Professional. On their own, the internal audit and the client report each use one full generation.
Only if you supply revenue. Without it, return on ad spend is not calculated, and the report says that revenue was not provided.
No. There are no scheduled reports or automatic refreshes. For a new period, upload the new data and generate a new report. Editing a draft does not change a published hosted report until you republish it.
YOUR NEXT CAMPAIGN REVIEW
Bring this period’s exports. Leave with a plan and a report.
Confirm the figures once, then send your client a report that matches your team’s audit.
Your seven-day Trial starts after payment-method verification and eligibility confirmation. It does not automatically convert into a paid subscription.
FITFORGE GYM · JUNE 2026 · FIGURES IN USD
Media spendMedia cost only$4,800.00✓
Link clicksNot all clicks or sessions4,320✓
Recorded lead eventsQuality unverified240✓
Whole-period reachNever summed across rows96,000✓
Not suppliedQualified leads · memberships · revenue
AD CAMPAIGN PERFORMANCE AUDIT
F02: 240 recorded leads at $20.00; lead value is not yet known.
PRIVATE BY DEFAULT
CLIENT AD CAMPAIGN REPORT
June’s 240 recorded lead events cost $20.00 each. Which became members is not yet known.
SHARED
The same figures in both, with the same limits.