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Turn campaign results into a report your clients can understand.

Upload the period’s campaign data and add your notes on the work done. Prooflin drafts a client report in plain language: what went well, what did not, and what happens next. You edit it, then export it or share it as a hosted report.

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FIGURES IN USD · SHOWN AS A REGULAR PDF

FitForge Gym · June Ad Campaign ReportPage 2 of 8

Executive summary

The June record shows $4,800.00 in media spend, 240,000 impressions, 4,320 link clicks, and 240 recorded lead events. Those totals produce a cost per recorded lead of $20.00. June establishes a cost-and-volume baseline. There is no comparable previous period, agreed target, or approved budget ceiling, so June is not labelled an improvement, a decline, good value, or poor value. The next priority is understanding which enquiries become useful conversations before deciding whether to increase spending.

  • A BASELINE WE CAN INSPECT

    Five source values reproduce the four core KPIs

  • VALUE NOT YET VISIBLE

    Recorded leads do not yet show who qualified, attended, or joined

  • NEXT

    Confirm definitions and reconcile follow-up outcomes

Prepared with Prooflin

WHAT YOU PROVIDE

Four things make a client report.

The data sets the numbers. Your context and notes set what the report explains. Here is what FitForge’s agency supplied for June.

01 · REQUIRED

Campaign Data

  • FitForge-June-2026-USD-confirmed-metrics.csv
  • FitForge-June-2026-USD-source-record.txt

Exports, PDF reports, screenshots, or typed figures. You confirm the extracted metrics before the report is written.

02 · REQUIRED

Reporting Period

Report on
1–30 June 2026
Compare with
Not supplied

Comparisons appear only when the earlier data covers a matching period and the same campaigns.

03 · RECOMMENDED

Business Context

Goal
Interest in a trial class or membership consultation
What counts as a lead
A recorded campaign lead event
Reader
The gym’s owner or manager

Sets the tone and decides which results the summary leads with.

04 · OPTIONAL

Your Notes

No notes supplied for June.
The report states that no work log was supplied.

Work completed and planned next steps, typed as rough notes. They become their own report sections.

REVIEW AND EDIT

Your words go out, not just the draft.

The report opens as a draft in your Workspace. Rewrite any section so it sounds like you, then finalize it. Nothing reaches the client until you export or publish.

Figures come from the metrics you confirmed and stay locked while you edit the wording around them. To change a figure, correct the source value in Metric Review, and Prooflin regenerates the affected sections.

  1. DRAFT
  2. EDITED
  3. FINALIZED

FitForge Gym · Client Ad Campaign Report · Executive summary

DRAFT

Executive summary

The June record shows $4,800.00 (locked figure) in media spend, 4,320 link clicks (locked figure), and 240 recorded lead events (locked figure). Those totals produce a cost per recorded lead of $20.00 (locked figure). There is no comparable previous period or agreed target, so June is not labelled an improvement or a decline. The next priority is understanding which enquiries become useful conversations before deciding whether to increase spending.

Locked figuresFrom Metric Review. Select one to see its source.

Edit the wording around the locked figures. The figures themselves cannot be typed over.

DELIVERY

Choose how the report reaches your client.

Generating a Client Ad Campaign Report is not tied to a plan level. The plan decides which delivery formats you can use.

Delivery format

FROM STARTER

Regular PDF

A formatted PDF with Prooflin branding, to attach to an email or a shared folder. The Trial includes one regular PDF export.

See Plans and Pricing

AUDIT OR REPORT

Diagnose with the audit. Communicate with the report.

Explore Ad Campaign Audit

FOR YOUR TEAM

Ad Campaign Performance Audit

Diagnostic findings, comparisons, and budget and targeting recommendations. Private by default, with PDF export available within your plan’s allowances.

1 FULL GENERATION

FOR YOUR CLIENTTHIS PAGE

Client Ad Campaign Report

The period’s results, explained plainly, with your work and next steps. Exported or published when you choose.

1 FULL GENERATION

BOTH, FROM ONE DATASET

Ad Campaign Audit + Client Report

Both deliverables from the same confirmed metrics. The internal audit stays separate from the client version.

2 FULL GENERATIONS · FROM PROFESSIONAL

FAQ

Questions about client reports

Generating, editing, and delivering the report.

SHARING ONLINE?

Publish the report as a page your client opens in a browser.

Hosted ReportsWhite-Label Reports

START WITH THIS MONTH’S DATA

Send your client a report they can follow.

Upload the period’s data, add your notes, and review the draft before you export or publish it.

Get StartedRead the Sample Report

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