WEBSITE AUDIT · ONE COMPLETE REPORT
Website Audit
A complete Website Audit of a dental studio’s website, from first impression to first enquiry. All 18 findings are written out in full with their evidence, a proposed action, and a completion check, followed by an action plan, an evidence gallery, and replacement copy.
THE COMPLETE REPORT INCLUDES
- Executive summary
- Scope & sources
- Assessment
- Page-by-page review
- All 18 findings
- Sitewide patterns
- Priorities & action plan
- Evidence gallery
- Replacement copy
- Appendix & methodology
A clear path from first impression to first enquiry.
Findings
18
Reviewed pages
7
Proposed actions
18
Full PDF
67 pages
EXECUTIVE SUMMARY
Nova’s strongest asset is a calm, consistent presentation. Its most useful improvement is to make the route into care easier to understand.



The homepage introduction does not name the care on offer
The homepage H1 is “Welcome to Nova Dental Studio”. Its supporting paragraph describes a considered, calm experience but does not name a treatment. The first treatment names appear in the third main section, after the welcome and studio-positioning sections.
Recommended action · proposed: Lead with the existing family and cosmetic dentistry proposition; follow with a short sentence naming check-ups, whitening and implants. Retain the personal tone. Keep the booking action adjacent to this introduction. Use C-01 after the clinic confirms the service wording.


