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How to scope an audit, read the findings, prepare a report, and deliver it to a client. Each guide uses examples from complete Prooflin reports.
5 articles in Design & Creative Audits.
A brand audit can mean an afternoon with the logo files or three months of research. Here’s what each layer needs, what it can answer and what it should hand back.
Three logo concepts, five opinions and one favorite color. Judge the logo where it has to work, and agree up front what evidence decides, so preference stops running the meeting.
A logo minimum size should come from the first element to fail, measured on the visible artwork, with separate screen and print rules and a smaller version for tight spaces.
Three greens, a font nobody chose and an old logo in the shared folder. Where brand drift comes from, how to tell it from deliberate variation, and what to fix first.
The scrappy ad that beat the studio shoot usually won on clarity, not ugliness. What lo-fi winners share, where rough creative breaks, and how to spot an offer problem.
SEE IT IN PRACTICE
The Nova Dental Studio, Aster & Co Interiors, and FitForge Gym reports are shown in full, with every finding and its evidence.
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