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How to scope an audit, read the findings, prepare a report, and deliver it to a client. Each guide uses examples from complete Prooflin reports.
5 articles in Ad Campaign Reporting.
Impressions and reach top a lot of paid ads reports because they’re big. Here’s how the campaign objective decides which numbers should lead instead, and which should only support.
A good ROAS is one that clears your break-even, and break-even comes from your margin. How to work it out, adjust it for real costs and explain it to clients.
Cost per lead fell and the sales team says the leads are junk. How to agree what qualified means with them, then report recorded leads, qualified leads and customers apart.
A tag broke mid-month and the report is due. How to name the gap, label a baseline source, keep guessed figures out and say which recommendations still stand.
Cost per lead doubled and the client call is this week. Lead with the number, label what you know and what you suspect, and promise the work rather than a rebound.
SEE IT IN PRACTICE
The Nova Dental Studio, Aster & Co Interiors, and FitForge Gym reports are shown in full, with every finding and its evidence.
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