Reviewing and confirming campaign metrics

Before you start

• ✓A Digital Marketing Campaign audit with campaign data added.

Steps

1. 1

   Step 1: Open Review Extracted Metrics

   After you add data, Prooflin lists each metric it found with its value, source, and confidence. CSV, XLSX, and PDF files are read automatically; adding or changing files reopens this review.

   Digital Marketing Campaign / Review Metrics

   Review Extracted Metrics

   Edit any value and see its source and confidence. Nothing is calculated until you confirm.

   ✓Media spend (USD)June export · CSV$4,800.00✓ImpressionsJune export · CSV240,000✓Link clicksJune export · CSV4,320RevenueNot provided

   Confirm Metrics

2. 2

   Step 2: Refresh after processing

   If files were still processing, choose Refresh from Files once extraction finishes.

3. 3

   Step 3: Correct values

   Edit any value. A value you type is marked Manually entered.

4. 4

   Step 4: Resolve conflicts

   Where sources disagree, the metric shows that different values were found. Choose the value that belongs in the report, or choose Enter a Different Value, then Save Changes.

5. 5

   Step 5: Add missing metrics

   Choose Add Metric to type a figure that isn’t in your files.

6. 6

   Step 6: Confirm

   Tick I confirm these metrics are correct or have been edited as needed, then choose Confirm Metrics.

What you should see

Common problems

Next steps

• HELP ARTICLEPreparing ad campaign data and choosing an outputChoose which report you need, set the platform and reporting period, and add your exports or metrics. You confirm every metric before Prooflin drafts anything.→
• HELP ARTICLEReading a Prooflin report: scores, findings, and confidenceEvery Prooflin report shows scores, findings with a severity and a priority, a confidence level, the evidence behind each finding, and the limits of what the audit could see.→
• CONTACTContact UsIf this article didn’t resolve your question.→