FITFORGE — SOURCE DEFINITION AND CONFIRMATION RECORD
Record S02 | Version 1.0 | Authored 11 October 2026

ORIGIN
This is an authored sample dataset for a Prooflin sample report. It is not a
real Meta Ads Manager export, account screenshot, live result or customer case
study. Values were created in USD from first principles, not converted from another currency.
No source image, OCR run, model generation, platform verification or actual
campaign-management action is claimed. Meta does not endorse this sample.

CAMPAIGN CONTEXT
Business: FitForge Gym
Platform label: Meta Ads
Objective: leads — trial-class / membership-consultation interest
Reporting period: June 1–30, 2026, inclusive (reporting label)
Currency: USD; all monetary amounts are USD
Scope: one aggregate campaign-period record; no subtotal, total or detail mixture
Attribution window: not supplied
Reporting timezone: not supplied; no hourly or timezone-specific conclusions
Conversion location: not supplied; do not infer instant form or website funnel
Comparison period / business target / approved budget ceiling: not supplied

S01 FROZEN CSV / ACCEPTED VALUES
M01 Spend = 4800 USD, media spend only; taxes, agency fees and production costs
are not supplied. Do not call this total marketing cost or customer acquisition cost.
M02 Impressions = 240000 served impression events in this campaign-period scope.
Repeated exposures may contribute; this is not a unique-person count.
M03 Link clicks = 4320 link-click events. It is not all clicks, unique clicks,
landing-page views, sessions or confirmed website visitors. The accepted source meaning remains link clicks throughout this report.
M04 Leads = 240 recorded campaign lead events. Distinct people, valid enquiries,
qualified prospects, attended trials, memberships and offline sales are unverified.
M05 Reach = 96000 whole-period unique-reach sample value in the same scope.
Do not sum reach across days, ad sets or creatives. No row-level reach supplied.

CONFIRMATION DECISIONS (AUTHORED RECORD, NOT AN APP AUDIT LOG)
C01 Accept the single CSV data row and the five meanings above for this sample.
C02 Keep Link clicks as the only clicks denominator; no all-click substitute.
C03 Do not enter Leads as Conversions or Purchases. Those outcomes are unknown.
C04 Accept Reach once at the whole-period level; no summed-reach calculation.
C05 Numerical corrections: none. The frozen row reconciles without editing values.
C06 Exclude unrelated datasets, claimed creative/ad-set winners and
unverified screenshot/OCR evidence. They are not sources for this USD audit.
C07 A changed source, period, currency or definition requires a new confirmation.

CALCULATION RULES
K01 Link CTR = M03 / M02 = 0.018 ratio = 1.80 percent.
K02 Cost per link click = M01 / M03 = 1.111111... USD, displayed USD 1.11.
K03 CPM = M01 / M02 * 1000 = 20 USD per 1000 impressions.
K04 CPL = M01 / M04 = 20 USD per recorded lead.
K05 Mean frequency = M02 / M05 = 2.50 impressions per reached person; this is an
aggregate average, not each person's exposure count or evidence of fatigue.
Do not calculate membership CPA, ROAS or a conversion rate without defined,
compatible and confirmed inputs. Missing outcomes are unavailable, never zero.

LIMITS
No actual creative assets, audience, placement, device, daily, landing-page,
CRM, revenue, attribution or account-settings evidence. No performance target,
comparable previous period, industry benchmark or causal experiment. All report
recommendations are proposed customer actions requiring human review.